Shore Cloth
Branding Design
Students were tasked with developing a prototype for a product of their choice, accompanied by a fully realized brand ecosystem. Project requirements included a functional logo and watermark, a cohesive visual identity system, and product packaging.
Shore Cloth, is a beach towel brand made from recycled seashells and other eco-friendly materials. Shore Cloth aims to redefine the textile industry by demonstrating that the beauty of the ocean and environmental responsibility can coexist seamlessly. The brand is designed for environmentally conscious individuals who are committed to sustainability and preserving the planet.
TOOLS: Adobe Illustrator and Photoshop
Packaging
VERSION 1
FINAL: Open face box & towel band
I began the design process by developing the logo and watermark, choosing a shell motif to reflect the central role seashells play in Shore Cloth’s eco-conscious product. To build on this concept, I created a custom shell-inspired pattern to be used consistently across the brand’s visual identity. As part of the packaging requirement, I designed an open-face box that allows the beach towel to be prominently displayed at first glance. To secure the product and convey key information, I incorporated a branded band that wraps around the towel, featuring the company name, tagline, and product dimensions.